India Street Lettering by Pooja Saxena

India’s cityscapes are a typography lover’s paradise. Take a short walk in any urban neighbourhood and you’ll find signboards in a riot of languages, styles, materials, and colours, spanning decades of design history. So far, this enviable living typographic archive has survived on the fringes. And as digital printing technologies become more popular, we risk losing its handmade, creative essence. That’s where this book comes in.