Swift Dzire is an open edition of t-shirts which appropriate the logo of one of India’s most ubiquitous cars, the Maruti Suzuki Swift Dzire. The car is a friendly family car, a vibe which is at odds with its romantic and propulsively horny name. These t-shirts play with the tension between name and thing, thereby decontextualizing the logo from its fossil-fuel-consuming day to day to render it playful, funny, corny, and sexy.
